Importados sobre Marketing e Vendas

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Why Advertising Fails: And How to Make Yours Succeed

Why Advertising Fails: And How to Make Yours Succeed

Crystallizing Public Opinion: Complete and Original Edition

Crystallizing Public Opinion: Complete and Original Edition

Political Marketing: Principles and Applications

Political Marketing: Principles and Applications

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Psycho-Selling: Double Your Income From Sales In 8 Weeks

Psycho-Selling: Double Your Income From Sales In 8 Weeks

They Ask, You Answer - Revised: A Revolutionary Approach to Inbound Sales, Content Marketing, and To

They Ask, You Answer - Revised: A Revolutionary Approach to Inbound Sales, Content Marketing, and To

Brand New Name: A Proven, Step-By-Step Process to Create an Unforgettable Brand Name

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers

Marketing snippets: part three

Marketing snippets: part three

Brands Don't Win: How Transcenders Change the Game

Brands Don't Win: How Transcenders Change the Game

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Goodvertising: Creative Advertising That Cares

Goodvertising: Creative Advertising That Cares

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Million Dollar Mailings

Million Dollar Mailings

Google Bard AI

Google Bard AI

A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practi

A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practi

Brand Leadership: Building Assets in an Information Economy

Creative Horizons: Exploring the Multifaceted Intersection of Creativity and Marketing in the 21st C

Creative Horizons: Exploring the Multifaceted Intersection of Creativity and Marketing in the 21st C

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, S

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, S

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Ev

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Ev

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Building Successful Partner Channels: Channel Development & Management in the Software Industry

Building Successful Partner Channels: Channel Development & Management in the Software Industry

#Ownyourstory

#Ownyourstory

Secrets of Closing the Sale

Secrets of Closing the Sale

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why A

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why A

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed U

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed U

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Cus

Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Cus

The 11 Immutable Laws of Internet Branding

The 11 Immutable Laws of Internet Branding

Loyalty Programs: The Complete Guide

Loyalty Programs: The Complete Guide

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Comm

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Comm

Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees

Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees

Dropshipping: How To Make Money Online & Build Your Own $100,000+ Dropshipping Online Business, Ecom

Dropshipping: How To Make Money Online & Build Your Own $100,000+ Dropshipping Online Business, Ecom

El Vendedor de Ideas

El Vendedor de Ideas

Contagious: How to Build Word of Mouth in the Digital Age

Contagious: How to Build Word of Mouth in the Digital Age

Pitch Perfect: How to Say It Right the First Time, Every Time

Pitch Perfect: How to Say It Right the First Time, Every Time

HARPER BUSINESS Capa comum

Friction: Passion Brands in the Age of Disruption

Friction: Passion Brands in the Age of Disruption

Exactly How to Sell: The Sales Guide for Non-Sales Professionals

Exactly How to Sell: The Sales Guide for Non-Sales Professionals

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Crystallizing Public Opinion

Crystallizing Public Opinion

Ongoing Crisis Communication: Planning, Managing, and Responding

Ongoing Crisis Communication: Planning, Managing, and Responding

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

Online Promotions

Online Promotions

The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

El Negocio del Siglo 21

El Negocio del Siglo 21

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Major Account Sales Strategy

Major Account Sales Strategy

Marketing Warfare

Marketing Warfare

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

"It's 9 O'Clock on Monday Morning...Where Do I Go?"

Get MORE Customers For Your Business...FAST!: Proven Marketing Systems That Quickly & Easily Make Yo

Get MORE Customers For Your Business...FAST!: Proven Marketing Systems That Quickly & Easily Make Yo

The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Mo

The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Mo

International Marketing

International Marketing

The Luxury Market in Brazil: Market Opportunities and Potential

The Luxury Market in Brazil: Market Opportunities and Potential

The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Succe

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Succe

B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies

B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies

Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

The Lost Art of Cold Calling: Turning the Tide with a Conversation

The Lost Art of Cold Calling: Turning the Tide with a Conversation

Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response

Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way

Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way

Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

Influencer Relations: Insights on Analyst Value 2e: Expanded second edition

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!

Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual

Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual

Culture Incorporated: Museums, Artists, and Corporate Sponsorships

Culture Incorporated: Museums, Artists, and Corporate Sponsorships

Newsjacking: The Urgent Genius of Real-Time Advertising

Newsjacking: The Urgent Genius of Real-Time Advertising

Webcam Model: For Beginners! How to Make Loads of Cash from Your Living Room as a CAM Model

Webcam Model: For Beginners! How to Make Loads of Cash from Your Living Room as a CAM Model

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

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